Katie Pannell | Really Good No Fluff Copywriter for Creatives & Coaches

my Extra, extra opinions on things...

Chayse and I finished “The Office” this weekend. Again. I think we’ve seen it two or three times now. And even though I know what’s coming, the series finale always makes me full body, snotty, ugly sob. But ya know what I noticed this time that I hadn’t ANY other time? **This is the part […]

my Extra, extra opinions on things...

Before the world turned upside, people used to get together with their friends pretty frequently! My friends and I liked to go thrift shopping, get manicures, or just drive-thru Chic-fil-a for an iced cold sweet tea and gossip. It was great!  Sometimes, we’d even get a little crazy and go to the grocery store together […]

my Extra, extra opinions on things...

I write best when I’m angry or under pressure. True story. Usually, my written rants are the product of something I see on Facebook that SETS me OFF. Next thing I know, my brow is furrowed and my fingers are working up a sweat. It’s therapeutic really. Plus, you generally get something out of it […]

my Extra, extra opinions on things...

Once upon a time I was a new business owner. Everyone and their mother kept talking about the elusive “list.” The money is in the list. You actually own your list. Your top dollar clients will come from your list. Serve, serve, serve, then sell to your list.  Okay, deal. But I was stuck when […]

my Extra, extra opinions on things...

“Stand up, tell us your name, where you’re from and a fun fact about yourself.” No. Just no. Nothing makes us cringe more than those first day of class introductions. Why is that? We don’t really care all that much to know Jane from small townville won a hot dog eating contest in the 4th […]

Want                                   copy?

Less lame-ness?

Well, well, well, look what my tailless cat dragged in...
A heap of made up -preneur words and well-rehearsed "I help..." ptiches. I think I'd rather a dead rodent.

More moolah?

clutch your pearls good

Want clutch your pearls good copy?

Said not to bother coming to dinner tonight.

It’s your grandma, she doesn’t like the f-bomb on your website.

(Sorry grams.) Censoring your personality may sit at the head of the dinner table, but this is business. It IS personal now. The truth is, watering down your personality is only delaying your success. Meanwhile, someone else is making a killing just by being themselves. And without anyone else's permission or approval. 

My clients are those someones. How? Melt-in-your-mouth messaging & copywriting. You'll have to trust my copy cocktail goes down as smooth as it sounds: two parts personality, one part persuasion, a dash of bitters (because ain't nobody got time for sugary fluff stuff)...

& chile lime 'round the rim---for flavor. Trust me. 

*rrrrr
ring,
rrrrr
ring*

How many personalities does it take to become a copywriter? One, but it helps to have theatre chops, and a PR degree.

You're reading the words of a gal who's post grad job was switching jobs. Off-brand party princess? Check. Private Voice Teacher? Check. Marketing Director x3? Check, check. aaand check. (& all at once- I might add.)

Eventually, I gave up looking for a career I could get behind, and created one I'm proud to put my face on. I traded staff paper and character shoes for Google docs and anti-blue light glasses and committed to giving masked brands names. 

I pretend to have really disciplined work hours, but I'm generally always on my computer. If I'm not I'm either a) sleeping b) eating c) bathing d) jammin' with my band (read: husband) or e) scrolling Etsy for your grandma's clothes with one hand, and petting my cat with the other.

Oh me?
I'm Katie, certified spicy copywriter & creator of the chile lime method.
Maybe you've heard of me.

work with me

More on this story here.

These are a few of my flavorite things.
I don't do boring, or bland. I do bold, big flavor, and no BS.
(and again, alliteration.)

Flavorite | ˈflāv(ə)rət/ | (adj.)
preferred choice above others due to the not-so-subtle chile lime spicy, sweet heat that converts browsers into Benjamins.

In a sentence:
The copy Katie wrote is my flavorite.

Personality + Persuasion

Also alliteration.

work with me

My website is basically a lead generating machine.

bold.

Ashley Fernandez

Before working with Katie, I had DIYed and basically mad-libbed my website copy. I had taken a course on copywriting and thought I was good enough, but it didn’t flow and it def. didn’t portray my uniqueness and expertise. I felt it sounded like everyone else and didn’t really reflect *me* so much. 

Katie literally hit the ground running and was SPOT on with my voice. I think she did a better job portraying me than I do myself. I get SO many compliments on my copy and people constantly messaging saying “You totally get me!” or “I have stalked your entire website and I’m kinda in love with you” (seriously, true story!). Now, my website is basically a lead generating machine of perfect fit clients who feel like they know me just from my website. 

Marketing Strategist & Business Coach

My website is basically a lead generating machine.

bold.

mmm, whatcha say?

Ashley Fernandez

Before working with Katie, I had DIYed and basically mad-libbed my website copy. I had taken a course on copywriting and thought I was good enough, but it didn’t flow and it def. didn’t portray my uniqueness and expertise. I felt it sounded like everyone else and didn’t really reflect *me* so much. 

Katie literally hit the ground running and was SPOT on with my voice. I think she did a better job portraying me than I do myself. I get SO many compliments on my copy and people constantly messaging saying “You totally get me!” or “I have stalked your entire website and I’m kinda in love with you” (seriously, true story!). Now, my website is basically a lead generating machine of perfect fit clients who feel like they know me just from my website. 

Marketing Strategist & Business Coach

"You want a writer who can capture your voice & just gets it? Call Katie."

honest.

mmm, whatcha say?

Nikki Vance

THIS GIRL CAME IN HOT!!
You want a writer who can somehow capture your voice and what you're wanting to accomplish with what feels like minimal explanation? Call Katie.

You want a writer who just 'get's it' and can dress it up or fleece it down as needed? Call Katie.

You want someone who can create *engaging* copy that your peeps actually want to read? CALL KATIE!!

I cannot recommend her enough, and to say the very least, I'll be working with her again. You should too. Because I'm serious. This girl has skills that literally blew my mind.

Online Business Manager

(4-hour Intensive)

“It’s safe to say I had no idea what copywriting even was before I met Katie. I didn’t understand what was missing in my business  and causing me fewer client leads; it was my copy! Nothing about my wording made clients want to invest in me. Once I started working with Katie, she completely transformed my email list, sales page, website, and much more. How was it that she could verbalize my brand better than me?! I’ve had a huge increase in my conversion rates since working with her. I can’t thank Kate enough!” 

How was it that she could verbalize my brand better than me?!

leader.

mmm, whatcha say?

Tatiana O'Hara

Operations & Team Consultant

Get The Chile Lime Method Mini Course!

Make me spicy.
Click here for more info.

Learn how to create signature brand statements and bios that command attention and disrupt the monotony of the average (*cough* BLAND) social media thread.

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tell me more!