"You go first," "No, you," "No, you. I insist."

you're here first.

And THAT is how your about page should start. Not with a greeting you'd never actually say out loud, stats about your coffee consumption and/or where you went to high school. (Yeah, I've seen it. STAHP!)

Seriously, let's talk about why

Hey, I'm Katie Pannell---

But you and I both know that getting your quirks, -isms & story on digital paper is a whole thing...and frankly, you'd rather someone else do it. 

Enter: me. The someone else who'd definitely play you in a movie because I have an uncanny ability to be you THAT GOOD.

Guess that's why I pay me the big bucks, huh?


You aren't here to stand out. 

You already do & you certainly never needed my help.

pronounced: Pan-NELLE. NOT panel.

here to make you just as cool online as you are IRL.

*signature red lip not pictured.*

& I know something about being cool.

I was a theatre kid. *laughs*

And a quitter. (How’s that for an opening statement?)

As a young Southern Belle, I had my mind made up that the one and only career for me was “Mama Princess.” Pretty clever way for a three-year-old to say “Queen,” right? (Man I'm good.)

Traditional childhood interests were not on my radar, at all. No sports. No sweating. No Girl Scouts because *quote* “Mom, their vests are ugly.”
This information is purely to paint a picture.
(How am I doing?) 

I got a computer in my room when I was 10, (No sweating, see!?) and it basically set the stage for my life. I don't know what most parents were worried about their kids Googling at that age, but I bet money it wasn't vintage advertisements and Glenn Miller Orchestra tracks. PENNSYLVANIA 6500!

More than a decade and half later, midcentury marketing and music are still my top two favorite Googles.

Music led me from Cher karaoke soundtracks in my childhood bedroom, to the stage where I met my husband and we shared our first (scripted) kiss.

Marketing (Okay, PR but--alliteration c'mon) was my ticket to having my cake AND eating it too. 

And THIS is the story of how I sweet talked my way into the best of both worlds. Spoiler: Princess dream? Achieved.


Just here for a good time? Not a long time?

Skip to the good part. Click here.*

*Desktop only

It all started with a “what if.” During my undergrad, I spent my weekends driving around in a ball gown and hoop skirt–a skill that would have a prominent spot on my resume if I needed one of those. I got all dolled up, powdered my nose twice--matte for good measure-- and enchanted sticky-fingered children all around the metro Atlanta area. I’d tell tales as old as time and sing one of my most challenging vocal pieces to date: “Happy Birthday” before I’d be on my merry way back to the bottle of wine that loved me.

(This is the part where you imagine me ripping my wig off en route yelling "Freedom" with as much passion as Mel Gibson in Braveheart.")

I was your average PR student by week,
off-brand party princess by weekend.

My business blossomed out of curiosity. In class, I was tasked with creating a marketing plan for a business of my choosing. What if… What if I created a marketing plan for this entertainment company, and stepped into new shoes to execute it? Better marketing = More bookings = More money. My plan was exquisite and it worked

...until I graduated and realized I couldn’t afford to live on my own sans roommates as a part time princess and Marketing Director *insert DRAMA here.*

Luckily, I’d acquired some real resume skills: copywriting, web design, email marketing, social media management, graphic design, brand photography, event planning; the perfect cocktail to be an entrepreneur or an agency flunkie or BOTH which is exactly what happened. That agency bit? Very short lived. 

It didn't take long before I discovered the one thing on this big blue marble I hated more than Jean-Ralphio Saperstein from Parks & Rec: working for someone else. I doubled down on my after-hours hours & quit the agency. As predicted, this is sooooo much better. 


Started from the ballgown now we’re here? Too much?

Quips I write by:

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what makes you weird will make you rich.

The following philosophies are a dead giveaway to my Enneagram type.

02


fluffy copy can fluff off.

03

off-trend = on-brand

Trends are seasonal. Personality is perennial.
So don’t fake being into shit because it’s hot right now. (Gag me with a spoon)

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Pretend I said something witty about my puzzle here.

Use the clues below, or cheat--- just keep on clickin' to reveal the crossword I spent way too many hours on. Humor me, please.

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Across:

Down:

1. Obscure item(s) I've collected since I was 18. 1960s King's Crown Avocado Green Glass _____.

4. How I met my husband

5. Other 1/2 of my favorite duo.

7. The song our cat was named after.

9. The unity sang we sang at our wedding.

10. The very #onbrand food we served at our wedding on mismatched vintage fine china.

14. Georgia: My homestate and name of my _____ alter ego; she's a two-time calendar girl.

15. An aesthetic & TV show I drool over.

1. Looks like Thor, rivals John Mayer, calls me Mrs. Write (& Babble-because I talk "too much")

2. CD that hasn't left my car radio in something like ~2 years? (Hint: The OG Fab Four.)

3. Color I didn't wear until I was in my 20s because I never thought I could pull it off. Turns out, it's my soul-color and now the color of all my kitchenware. 

6. The RIGHT way to spell my legal first name

8. The ONLY suitable wine & lipstick shade.

11. Party trick no one knows about until I've had too much of clue 8. My wicked impression of ____.

12. My copy critique style. Part blunt British producer, part of my favorite duo.

13. "I'm not too big to admit I'm often inspired by myself" - ________, Parks & Rec; My spirit TV character.

16. The only time I'll mention coffee on my about page because #irrelevant but my coffee is cooler than yours because it contains this weird ingredient.

Take your pick.

So whaddya say? You and I team up to get your personality on the page so you can FINALLY feel like your website is a 2000's-Windex-commercial-bird-hitting-the-window reflection of you?


Eleanor's keeping your seat warm.

But she'll give it to whoever has a treat or a laser in their hand.

I need an intensive. stat.

my site needs you ktp.

Or is it something else?