copy that doesn't Stink.

Long-lasting. Fresh.
Highly Concentrated.

Eau de vous web copy s'iL vous plaÎT

These are a few of my flavorite things.
I don't do boring, or bland. I do bold, big flavor, and no BS.
(and again, alliteration.)

Flavorite | ˈflāv(ə)rət/ | (adj.)
preferred choice above others due to the not-so-subtle chile lime spicy, sweet heat that converts browsers into Benjamins.

In a sentence:
The copy Katie wrote is my flavorite.

Personality + Persuasion

Also alliteration.

Sales Copy

need. take me there.

Preach. Let's do it.

Maybe she's born with it, maybe she paid for it.

Maybe she's born with it, maybe she paid for it?

Done in a day deliverables for all the things websites & sales pages are not.
Sometimes, you just need someone else to whip up something good real quick or  spruce up some existing copy in a jiff.
That someone is me.

I solemnly swear I will not give your customers hand cramps, gray hair, make them eyeroll or curse because your sales page is too damn long. Not my style. Please proceed if you want happier, quick converting customers.

Feel like your message is falling on deaf ears? Or worse---feel like your copy is as flat as that one time Fergie sang the National Anthem?
Yiiikes. That was not pretty.

Intensives

this. intensive. stat.

Web Copy &
Brand Messaging

Dunno what to write on your site, but not quite ready for done-for-you? Want more people to open your emails? There's a little something for every writer in my shop! Except people who want plug-n-play. I don't sell that. That's cheating.

#same

More of a DIYer?

I'm going shoppin!

"The copy that Katie wrote literally does almost all of the work for me."

fun.

mmm, whatcha say?

HeatherLynn Gonzalez

Not only did Katie write incredible copy, but she also gave me insight into the psychology of copy and sales which has done so much for my business as well. And as for how the copy has served my business… wow. I cannot tell you how many inquiries I have received where the client said IN THEIR INITIAL EMAIL (before even speaking with me directly) something along the lines of “We love you already and trust you fully!” The copy that Katie wrote literally does almost all of the work for me. I don’t even have to say anything to prospective clients, and they already know what to expect from me and that they can trust me. While I’m sleeping, answering emails, working with other clients, my copy is there doing the selling for me - all day, every day. Katie knows exactly how to make your brand stand out and be noticed amongst the crowd. Hiring her will mean more inquiries, more sales, and more growth than your business has ever seen.

Wedding Photographer & Film Maker

“It’s safe to say I had no idea what copywriting even was before I met Katie. I didn’t understand what was missing in my business  and causing me fewer client leads; it was my copy! Nothing about my wording made clients want to invest in me. Once I started working with Katie, she completely transformed my email list, sales page, website, and much more. How was it that she could verbalize my brand better than me?! I’ve had a huge increase in my conversion rates since working with her. I can’t thank Kate enough!” 

How was it that she could verbalize my brand better than me?!

leader.

mmm, whatcha say?

Tatiana O'Hara

Operations & Team Consultant

"Can I hire you to write my social media captions too?"

and other questions I get asked a lot.

Hahahahahahahahahahahahahahahahaha. No.

Who do you work with? Am I a good fit?

I work with creatives & educators who are sure of themselves. You know what you bring to the table, and you're confident about your offers, talent, and your value. Copy ain't cheap, so we're not a good fit if you're in your first 1-2 years of business, you see yourself changing direction, or you're not financially sound enough for a 4-figure* investment. *3 if we're talking intensives.

Do you do web design too?

Does it look like I designed this site myself? I did, so don’t insult me. But that’s because I like a challenge, I’m OCD, and could use a lesson in humility. Short answer, just ask! I offer limited Copy & Creative Direction spots quarterly, depending on the availability of my exclusive brand & web designer, Sophie Haren. If you’re looking for a complete brand overhaul, please email me: hello@katiepannell.co


Do you do payment plans?

I do indeed! I can split payment into 3-5 monthly installments. For web copy, your first payment is due upon contract signing to hold your spot. For intensives, I ask for a 50% non-refundable deposit. (Ya know, since I've reserved my day for you. You understand.)

My copy is done. Can I hire you to edit it?

Short answer: if it'll take 4 hours of less, yes. Long answer: Mayhaps? I'm kiiinda a control freak when it comes to brand direction, messaging, and nerdy stuff like client research, and keywords. Copyediting doesn't give me that control. And that control is what gets my clients amazing results. (Show me some praise hands for Ashley's $10k day?!) Basically, I can't make poo smell like potpourri. So yeah, if it isn't poo to begin with. 

When can we start?

So my copy worked on you, huh? I'll be honest, I'm typically booked 2-3 months out so speak now or forever have sub-par copy. (Did I type that out loud?!)