And mmmmm is it good from the first bite to the last...
Total confidence in your writing abilities
Whipping up words in record time without doing recon on your competitors first
Having permission to be both CLEAR AND CREATIVE (Blasphemy! I know!)
More money, fame and fast cars---if that's what you're into.
^ Click that button to skip to the good part!
Homemade copy that doesn't taste like it came from a can...
Home pages that don't start with an "I help" statement or a cop-out "Hey Friend!" headline...
About pages that don't highlight a coffee obsession...
Sales/Services pages that don't give you hand cramps...
Contact pages that don't have ANY copy?!
"Not only did I walk away with a website I'm SURE reads well (because Katie told me so), but I also have more confidence writing for my business than I ever thought possible."
- Sophie Haren, Graphic Designer
Pre-enroll by December 3rd to save $200.
As soon as you join, you'll get an email with a link to your course dashboard where the copy templates and resources will be located as soon as we start January 10th. Closer to go-time you'll also get a link to the private podcast where you can listen on the streaming service of your choice. (Technology, am I right?!)
Listen to the podcast episodes on your own time, at your own pace. You'll also get an email every day for 30 days, with a written lesson (kinda like show notes!) before/after examples, copy "starters" & additional resources to help you implement what you've learned from the podcast episode.
Put all your new copy knowledge to work! Using the templates and resources, it's time to "chile lime" your website words. Have fun with it, and keep your eyes peeled for 3 Pop-Up Hot Seat sessions for feedback!
To get you ready to write in January, I'm including my foundational copywriting course: Personality without Preservatives!
This course will help you develop your brand voice, hone your message, and nail down your ideal client.
Beginning January 31st after you've had a week to start writing your website copy using all the juicy episodes & emails, we'll begin live workshopping your words!
I'll be hosting 3 pop-up sessions over Zoom where you'll get live feedback on your writing! Details will be emailed in advance, of course ;)
"Based on my Google Analytics since having my website redone with new copy...
There has been a 118% increase in people going directly from home --> Contact.
And a 52% increase from home --> Services."
"I'd say 70% of my clients now say they knew I was the right gal for the job after visiting my Chile Lime-ed Site. They come to the sales call already sold, and they're ideal clients too!"
(The double “n”, double “l” makes “panel” sound French. It’s not, but if someone calls me Katie Panel you’re gonna see me “Sacre bleu!” all over this page.)
So I pitched a new marketing plan to the Queen, and pitched myself as the Princess for the job.
I taught myself everything I needed to know about social media, web design and copywriting so I could:
✔ get “The Ice Queen,” “The Sleepy Beauty,” “The Frog Princess” and I (I’ll let you guess who I played!) more bookings
Did you expect a list? HA, I was 20 and selfish.
Once upon a time, I put “drives well in a hoop skirt” as a skill on my resume. Right next to “adequate face painter” and “dog, dog, or dog balloon animal twister.”
I was an off-brand party princess by weekend and a PR student by night. Literally, I took night classes because by day, I was cold-calling about ad space in a swimwear magazine.
Learning how to write copy changed the trajectory of my career. No more wigs. No more ball gowns. No more cold-calls. Just connections, conversations, and CASH.
Painting sticky-fingered children’s faces was more fun, and it paid more. A lot more.
→ One of my clients had a $10K DAY from her web copy alone
(which became her new monthly minimum!)
→ Another had a $257K launch with a sales page I'd written
→ One of my students sells high 4-figure packages like quarter candy
→ And they ALL stop looking at everyone else for ideas, inspiration and validation
As for me, I sign the most amazing clients using the exact web copy strategies I teach in the Chile Lime Lab: Midnight Snack Edition
“I’d been trying to learn copywriting for a while and had picked up some good tips, but Katie’s trainings were jam packed. From writing my first ever services page to physical product descriptions, what Katie taught me has been invaluable.
I had hired out for my copy a few times, but it always sounded vanilla. Not "me." Katie helped us to write with spice while also hitting the sales points that needed to be included to make it effective. Now my web copy meets my clients where they are and walks them through the transformation while entertaining them (mostly with terrible dad jokes) along the way. The CLL is was truly EXACTLY what I was looking for but didn't even know existed.
“The Chile Lime Lab gave me permission to spend time on my copy. Before, it was fluffy and expected. But the lab took it from “ho-hum” to “HOLLA!”
I was able to pull out my true self and inject more of me into my business, I’ve been able to weed out the riffraff [bad fit buyers] up front!”
"After years of working in a corporate job, I struggled to find my voice and knew I needed more personality in my copy. Especially, my about page; I never liked it, but I had no idea what to write. Now I’m actually excited about it and it’s so much more me!"
”I’ve gotten so many compliments on my site since it launched in January, and I’m still getting them! The CLL not only helped me write my website, but it changed how I write everything!”
"When my web designer asked if I had my copy ready, I told them I’d taken your course and their response was “Oh yeah, we’ll be set!”