A chile lime line is the cure to the infectious "I help" templated way to talk business.
What it is: A one-liner to get people talking (to you, or about your offer!)
What it isn’t: A pitch or a boring well-rehearsed sentence that doesn't actually help your audience understand you or your business at all, and ironically, makes you sound like everyone else who uses the same format to describe vastly different industries. Yiiikes. Whose idea was that?
It's my signature flavor formula (read:concoction) at the corner of "I'm a great writer, I don't need these templates!" and "But wait, how do I actually stand out?" Proven repeatedly.
I'm the one your friend told you about when she was like, "You need to follow this copywriter, Katie, she's suuuuper against 'I help' statements, templates, industry clichés, made up -preneur words and all the fluff. Her ideas are so different and refreshing!"
I like your friend. My handle is @katiepannellco btw.
***This mini course originated as a 3-day challenge***
You can use the chile lime method for anywhere you write words because it's all about embracing your unique personality and pairing it with buyer psychology and proven persuasion methods. However, the lessons are created primarily for IG/FB bios, and pitching/promoting your offers in Facebook groups.
Negative ghostrider. This mini course focuses on the important introductory copy bits (bios, pitches & promos) that drive traffic TO your website. The Chile Lime Lab is my high-level 4 week website copywriting group mentorship program. It opens once a quarter, but you can get your hands on this mini any ol'time.
Oh you'll get feedback alright. On average, students start getting compliments on their spicy new bios within 24 hours. Others have gotten new leads (& even clients) within in a week! But if you want MY feedback personally, pop into the Fluff Off Facebook group and submit your Qs for our monthly Fluff Off-ice Hours, where I host co-writing sessions & copy critiques.
You'll get immediate access to the course videos, workbook, and bonus resource. If you're the binging type, it'll replace 3ish episodes of The Office to get through the course, and maybe another 1-2 episodes to implement. Super quick. (We're talking 2-3 hours total, maybe?)